Kia ora and Welcome to The Tourism Chat Show, your passport to the world of travel and tourism! Hosted by Michelle Caldwell, an experienced senior marketer in the NZ Tourism Industry, you will be taken on a captivating journey through the industry. Join us every Wednesday as we explore the insights, stories, and wisdom of tourism’s brightest minds and most fascinating personalities. Whether you’re an industry veteran, or just starting out, or you’re just curious about the latest tourism trends and tips, this podcast is your ultimate destination for all things tourism. So fasten your seatbelts, and let’s embark on this exciting adventure together! Powered by: Destinate NZ www.destinatenz.com
Episodes
Wednesday Mar 19, 2025
Wednesday Mar 19, 2025
Powered by https://www.destinatenz.com
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Today's Guest
Kylie Ruwhiu-Karawana - https://www.linkedin.com/in/kylie-ruwhiu-karawana/
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Share you thoughts and say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
Wednesday Mar 12, 2025
Wednesday Mar 12, 2025
Breaking Barriers: Women in Tourism Leadership & the Career Accelerator
Episode Summary: In this episode, Michelle is joined by three incredible wahine toa who are making waves in the tourism and leadership space: Alex Dykman from Grow Tourism, and Kristen Lunman and Natalie Ferguson from PowrSuit. They discuss the challenges and opportunities for women in tourism, the gender leadership gap, and why now is the time to take action.
The conversation covers the launch of the Women in Tourism Career Accelerator, a groundbreaking initiative designed to equip women with the skills, networks, and confidence to step into leadership roles within the visitor economy. They explore the barriers that have historically held women back, the power of networking, and how small, actionable steps can lead to major change in the industry.
With real-world examples of businesses already leading the way, insights from experts, and practical advice for women looking to advance their careers, this episode is an essential listen for anyone passionate about diversity, leadership, and the future of tourism.
What You'll Learn in This Episode:
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The current gender leadership gap in tourism and why it needs to change.
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How the Women in Tourism Career Accelerator is designed to support career progression.
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Why networking is key to success and how to approach it in a way that feels natural.
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The biggest barriers to women in leadership and how we can overcome them.
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Success stories from tourism businesses leading the way in diversity.
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How to take control of your personal brand and position yourself for leadership.
Guests:
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Alex Dykman (Grow Tourism) – Founder of Maverick Digital & Grow Tourism, dedicated to building a stronger and more future-ready tourism industry by investing in its people.
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Kristen Lunman, Co-founder, Powrsuit
From a family of entrepreneurs, Kristen is attracted to challenging the status quo. Her startup journey in New Zealand started with Wipster, a video SaaS solution. Until 2021, she was the co-founder and CEO of Hatch, an investment app. More recently, she is one half of the dynamic duo behind Powrsuit, a career accelerator for women on the way up. When she does have spare time, it's spent with her family on the sidelines or on a surfboard.
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Natalie Ferguson, Co-founder, Powrsuit
Nat caught the entrepreneurial bug at university, and at 19, embarked on her first venture. Twenty years on, she’s had multiple exits, a few painful failures, and everything in between. With a knack for tackling complex problems, Nat changed the wealth-building behaviour of nearly 200,000 customers through her last startup, Hatch. Now, she’s closing the gender leadership gap with Powrsuit, a career accelerator for women at every stage.
Resources & Links:
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Women in Tourism Career Accelerator: Sign up for early bird pricing
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Get more Powrsuit: Every week, on our newsletter and podcast, deep dive into one self-leadership skill or challenge, complete with a 30-second action. Listen: https://open.spotify.com/show/2sC4y2gnTFmLRbSLHd7CLh and Sign up: https://powrsuit.com/newsletters/
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Grow Tourism: https://growtourism.com/
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PowerSuit Newsletter: Connect with our guests:
Take Action: Kristen’s challenge for listeners: In your next meeting, say one thing! Whether it’s a question, comment, or idea—start making your voice heard. Small actions lead to big change.
Join the conversation and share your thoughts on social media using #WomenInTourism #PowerSuit #GrowTourism. Let’s work together to close the leadership gap in tourism!
🎧 Listen & Subscribe: Don’t miss an episode! Subscribe to the podcast on your favourite podcast app. If you enjoyed this episode, please leave a review and share it with someone who needs to hear it!
_____________________________________________________________
Powered by https://www.destinatenz.com
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week!
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Share you thoughts and say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
Friday Mar 07, 2025
Friday Mar 07, 2025
In this special bonus episode, we celebrate International Women’s Day with Kerry Walker, CEO of Southern Discoveries. Kerry shares her journey in tourism, from starting as a hotel receptionist in Taupō to leading one of New Zealand’s top tourism businesses. She reflects on the challenges women face in leadership, including gender bias, imposter syndrome, and the importance of resilience and continuous learning.
We discuss how the industry can create more inclusive workplaces, the value of mentorship, and why diversity in leadership matters. Kerry offers practical advice for women aspiring to leadership, encouraging them to build strong skill sets, advocate for themselves, and challenge the status quo.
She also shares insights on personal brand, workplace culture, and the importance of surrounding yourself with the right people. In closing, she reflects on the progress made for women in tourism and the work still needed to ensure equity at all levels.
Powered by https://www.destinatenz.com
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Today's Guest
Kerry Walker - https://www.linkedin.com/in/kerry-walker-2a73ba18/
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Share you thoughts and say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
Wednesday Mar 05, 2025
Wednesday Mar 05, 2025
Kia ora and welcome back to The Tourism Chat Show! In this TRENZ Unpacked episode, host Michelle Caldwell shares her expert tips on how to maximise your appointment streams at TRENZ 2025. If you've ever felt like you were winging it at TRENZ, running from meeting to meeting without a clear strategy—this episode is for you! Michelle breaks down how to define your key markets, research buyers, and turn that knowledge into an effective pitch.
Plus, stick around for a special interview with Prasad from General Travel in India. He shares valuable insights into what Indian buyers are looking for at TRENZ and how to stand out when selling to this growing market.
Key Takeaways:
1. Define Your Key Markets
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Look at your past visitor data – Where are your customers coming from?
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Analyse industry trends – Are there emerging opportunities?
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Be specific about your ideal traveler – Luxury? Adventure? Family? Knowing this will help target the right buyers.
2. Research Buyers in Advance
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Use TRENZConnect to review attending buyers and their profiles.
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Prioritise quality over quantity – Focus on those who align with your market.
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Reach out in advance to secure meetings and maximise mutual appointment rankings.
3. Turn Research into an Effective Pitch
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Show buyers you understand their needs: “I saw that your company specialises in small group adventures; here’s how my product fits in.”
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Make it easy for them: Highlight transport options, package opportunities, and exclusives.
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Be solution-focussed: Address potential challenges buyers may have and provide clear answers.
4. Follow Up Like a Pro
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Send personalised emails referencing your conversation.
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Provide necessary collateral: images, rates, and booking details.
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Make it easy for buyers to take the next step.
Special Guest: Prasad Bagade from General Travel India
Michelle chats with Prasad from General Travel, who provides a deep dive into the Indian travel market, booking trends, and key insights for working with Indian buyers.
Highlights from the Conversation:
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Indian travel trends: Increasing demand for unique experiences, self-drive itineraries, and adventure activities.
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Peak booking seasons: Travel happens year-round, but peak times are Diwali, Christmas, and school holidays.
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Key factors for success: Food options (particularly vegetarian choices), clear communication, and reliable customer service.
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Working through inbound operators: Why Indian agents prefer working with ITOs and how it streamlines the process for New Zealand suppliers.
Bonus Episodes!
We have a special second episode this week to celebrate International Women’s Day! Tune in on Friday for an inspiring discussion on women in leadership in tourism. Plus, next week, we have a BIG announcement related to women in tourism—so make sure you’re subscribed and don’t miss it!
Final Thoughts
If you’re attending TRENZ 2025, now is the time to get strategic about your meetings. Make sure you define your markets, research the right buyers, and prepare a strong pitch.
Enjoyed this episode? Share it with someone who’s attending TRENZ this year!
Ka kite!
Powered by https://www.destinatenz.com
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Today's Guest
Prasad Bagade
Designation: Sales Manager India
Email: prasad.bagade@generaltravel.co.nz
Contact no: +91 9870123481
LinkedIn: https://www.linkedin.com/in/prasad-bagade-439525100
Facebook: https://www.facebook.com/share/15pFR6PMXs/
Instagram: https://www.instagram.com/prasadbagade?igsh=aHRqc3htc3ozb2p5
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Share you thoughts and say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
Wednesday Feb 19, 2025
Wednesday Feb 19, 2025
Powered by https://www.destinatenz.com
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Today's Guest
Luke McLeod - https://www.linkedin.com/in/lukemcleodtapoitravel/
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Share you thoughts and say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
Wednesday Jan 29, 2025
Wednesday Jan 29, 2025
Powered by https://www.destinatenz.com
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Share you thoughts and say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
Wednesday Jan 22, 2025
Wednesday Jan 22, 2025
Powered by https://www.destinatenz.com
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Today's Guest:
Henry Horne: https://www.linkedin.com/in/henry-horne-17921bb1/
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
Wednesday Jan 15, 2025
Wednesday Jan 15, 2025
This is our first episode in a series of 'Where Are They Now?' - chatting with tourism legends who have moved on.
Wednesday Dec 18, 2024
Wednesday Dec 18, 2024
In this special (and slightly chaotic!) Christmas episode of the Tourism Chat Show, host Michelle is joined by an incredible lineup of guests: Adele Marsden from New Zealand Educational Tours, Lisa Chambers dialing in from Cairns Adventure Group, Garth Oakden of Tongariro River Rafting, and John Gregory from Terranova Tours.
Together, they take a light-hearted look back at 2024, sharing highlights like business expansions, awards, and personal milestones (weddings included!). The group doesn’t shy away from discussing the year’s challenges, including non-refundable deposits and shifting travel patterns.
Looking ahead to 2025, the conversation turns to dreams of diversification, prioritizing self-care, and strengthening industry support networks. This festive episode wraps up with reflections on successes and aspirations for the year to come.
Join us for laughs, insights, and a toast to the future!
_____________________________
Powered by https://www.destinatenz.com
If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Today's Guest:
Lisa Chambers: https://www.linkedin.com/in/lisa-chambers-84650a22/
Lisa's new podcast: https://open.spotify.com/show/6atx31C8mNOqGMqTiRmEfN?si=dfba9152a9dc45df
Garth Oakden: https://www.linkedin.com/in/garth-oakden-10ab6b21/
John Gregory: https://www.linkedin.com/in/john-gregory-9a201452/
Adele Marsden: https://www.linkedin.com/in/adele-marsden-17a5603b/
Resources and Links to connect with us:
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
Say hi to us on social:
Instagram: https://www.instagram.com/thetourismchatshow
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
Wednesday Dec 11, 2024
Wednesday Dec 11, 2024