The Tourism Chat Show

Renata West - A Tale of the South Pacific

We welcome very special guest Renata West, MD of Pacific Storytelling.  We chat through the similarities and differences in the approach to Covid between Tahiti and New Zealand. 

How has Tahiti managed to keep its thriving tourism industry afloat?  What has changed in their operations since Covid arrived? What are the biggest challenges still facing them? 

It's an insightful chat about how different approaches have been taken across different countries. 

Renata also gives advice to NZ operators on re-engaging with the US trade market in preparation for the NZ border re-openings. 

For more information and to contact Renata: https://www.pacificstorytelling.com/

Please leave us a 5-star review on your preferred podcast app :)

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Resources and Links to connect with Destinate NZ

Subscribe to receive our free 101 Ways to Destinate your Tourism Business here -

Say hi to us on social:

Facebook: https://www.facebook.com/DestinateNZ

Instagram: https://www.instagram.com/Destinate_NZ

Twitter: https://www.twitter.com/DestinateNZ

LinkedIn: https://www.linkedin.com/company/destinate-nz

Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/

Website: www.destinatenz.com

Ask Destinate - Compelling Campaigns and Influencer Marketing

Welcome to our very first episode of 'Ask Destinate'.  We invited you to send in your questions about tourism marketing and this is the first in the series answering some of those for you. 

This week we tackle two big questions: 

1. How to create a compelling advertising campaign. 

- The key steps needed for success

- Understanding your Why

- Getting to know your ideal customer

- Emotionally connecting with your audience

2. How to select and get the most out of influencer marketing.

- Vetting influencers 

- Maximising Value 

- Setting and agreeing upon outcomes 

- Why they work (mostly) 

 

We hope you enjoy this episode and take away some tips for your tourism business too.  If you have a question you'd like us to answer in future episodes, you can submit it here - https://www.destinatenz.com/destinatenzpodcast 

________________________________________________________________

Resources and Links to connect with Destinate NZ

Subscribe to receive our free 101 Ways to Destinate your Tourism Business here -

Say hi to us on social:

Facebook: https://www.facebook.com/DestinateNZ

Instagram: https://www.instagram.com/Destinate_NZ

Twitter: https://www.twitter.com/DestinateNZ

LinkedIn: https://www.linkedin.com/company/destinate-nz

Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/

Website: www.destinatenz.com

 

 

The ”Jewell” of the West Coast - special guest Rob Jewell

Happy New Year and thanks for tuning back in for 2022! 

 

Michelle & Chambers are back from a short break to continue bringing you interviews with the best in the tourism biz.  This week, we welcome Rob Jewell, Chief Executive of Fox Glacier Guiding on the West Coast.  Everyone in the industry knows that the West Coast has been one of the hardest hit regions since Covid hit, so we check in to see how their summer is going, share some tips on the best things to do on the West Coast, and talk resilience and the power and value of networking. 

 

Rob is also the co-chair of Glacier Country Tourism and GM of Mt Cook Glacier Guiding and has a wealth of knowledge and experience from his many years in tourism. 

For more info: 

https://www.glaciercountry.co.nz/

https://www.foxguides.co.nz/

_____________________________________________________________

Resources and Links to connect with Destinate NZ

Subscribe to receive our free 101 Ways to Destinate your Tourism Business here -

Say hi to us on social:

Facebook: https://www.facebook.com/DestinateNZ

Instagram: https://www.instagram.com/Destinate_NZ

Twitter: https://www.twitter.com/DestinateNZ

LinkedIn: https://www.linkedin.com/company/destinate-nz

Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/

Website: www.destinatenz.com

 

 

Farewelling the Voice of Tourism, Chris Roberts

It's our 50th episode so happy birthday to us!  

In our final episode for 2021, we chat with the outgoing Chief Executive of Tourism Industry Aotearoa, Chris Roberts. 

It's a candid chat about the highs and lows of the tourism industry over the past 7.5 years, the challenges still to face the industry and some sage advice for Chris' successor in the role. 

We also ask Chris what it's like in the Beehive and get a bit cheeky asking him who his favourite tourism minister has been!  It's a banger of an episode for us to see out 2021 and we thank you for listening in. 

Merry Christmas.  We'll be back on 12th January 2022.

More about Tourism Industry Aotearoa - https://www.tia.org.nz/ 

_________________________________________________

Resources and Links to connect with Destinate NZ

Subscribe to receive our free 101 Ways to Destinate your Tourism Business here - 

Say hi to us on social: 

Facebook: https://www.facebook.com/DestinateNZ

Instagram: https://www.instagram.com/Destinate_NZ

Twitter: https://www.twitter.com/DestinateNZ

LinkedIn: https://www.linkedin.com/company/destinate-nz

Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/

Website: www.destinatenz.com 

 

Opening a 5 Green-Star hotel in a global pandemic - with Clinton Farley

As we glide into Christmas, we wanted to share another tourism success story with you.  A story about opening a brand new independent 5 Green-Star hotel in the heart of Auckland.  The Hotel Britomart's General Manager, Clinton Farley joins us for a chat about what it takes to do just that.  

Clinton shares his varied and exciting career history with us, tells us what exactly a 5 Green-Star hotel is, and some of the challenges in opening a hotel in the middle of a global pandemic. 

It's a great story of innovation, tenacity and kiwi ingenuity that goes into building a new brand that is making waves on the global market even with the borders closed. 

Thanks for listening. 

Check out The Hotel Britomart - https://thehotelbritomart.com/

To contact us:  https://www.destinatenz.com 

#DestinateNZ #tourismMarketing #newhotel #hotelmanagement 

An Australian perspective with Kathy Turner

This week we welcome Goway General Manager, Kathy Turner.  

Kathy has enjoyed a long and varied career in tourism in New Zealand and overseas, having started in the campervan industry at Auckland Airport back in the mid 1990s. From there, she hopped the ditch for the first time to work for Britz, before entering the world of selling travel online in 1998, at a time when online travel was not really even “a thing”! After a stint in the UK, Kathy returned home to Auckland to spend over 9 years at the helm of AOT New Zealand, also serving on the Board of TECNZ for 4 years. This was followed by a period in digital marketing and tourism software, satisfying the “geek” in her, with roles at Tomahawk and Tourwriter before crossing into true OTA with a role as Country Manager of Agoda.com, one of the Booking Holdings group of companies. This led to a move back to Sydney to a senior Agoda role, before finding her way back to her true home in Inbound, as General Manager of Goway Inbound. Kathy is a Board member of Australian Tourism Export Council (ATEC).

We discuss what the Australian Tourism Industry has done in terms of alignment and lobbying through Covid, how Goway were able to respond to the border closures, the aviation landscape and outlook, and what the Australian market is thinking about NZ's border announcements. 

We end with a chat about resilience and wellbeing after such a long lockdown in Sydney and Kathy imparts some advice for the rest of the tourism industry. 

Thanks for tuning in. 

www.destinatenz.com

#tourismmarketing #inboundtourism #nztourism #tourismnz #goway #tourismrecovery 

How to Win a Business Award

This  week, Michelle & Chambers are back to discuss the week's news - from border reopening dates, to YHA closing, to the new Traffic Light system coming in to play soon.

 

Then we spend the rest of the episode covering off our top tips for entering Business Awards and being successful.

 

These tips have been compiled by talking with award organisers, judges and from our own personal experiences.  If you've ever wanted to enter an award, but don't really know where to start, this podcast is a great place!

 

We'd love to hear from you with any other tips you might have, drop us a line via www.destinatenz.com/destinatenzpodcast and we'll update our blog post.

 

Thanks for listening, please leave a review and subscribe so you don't miss an episode.

 

#awards #businesstips #businesspodcast #podcast #MarketingPodcast #marketingtips #businessawards #TourismAwards #girlboss #tourismmarketing

NZ Tourism Awards Pt 11 (FINALE) - Sanctuary Mountain Maungatuatari, Waiho Hot Tubs & TIA Events Manager

It's hard to believe we've now reached our final episode in our 2021 NZ Tourism Awards special feature.  11 episodes, 31 interviews, 27 businesses later! 

Today we have two more inspiring finalists and we also grab some time with the Tourism Industry Aotearoa Events & Marketing Manager to discuss the Awards night. 

First up is Freeman Ehu from Sanctuary Mountain Maungatautari - this is their second guest appearance on the show as they are also finalists in the DOC Conservation Award. 

Our final finalist is Adam Haugh from Waiho Hot Tubs in Franz Josef.  This is an interview that everyone should hear - he tells it with passion and emotion but also so much hope for the future.  Waiho Hot Tubs are finalists in the Westpac Resilience and Innovation Award and you have to admit that the West Coast has had it tougher than almost anywhere in NZ during this pandemic. 

Then Lynn Robinson from TIA joins us for a chat about the Virtual Awards, and we try to get some secrets out of her about what will happen on the Awards Night!   

Michelle & Chambers then wrap up the series with a summary of their own personal highlights and a few giggles. 

We wish all the finalists the very best of luck for the Awards on 29th November. 

Thanks for listening. 

Timing: 

8.49 - Freeman Ehu, Sanctuary Mountain Maungatautari (https://www.sanctuarymountain.co.nz/home)

19.06 - Adam Haugh, Waiho Hot Tubs (https://waihohottubs.co.nz/)

36.25 - Lynn Robinson, TIA (https://www.nztourismawards.org.nz/) 

49.15 - Michelle  & Chambers wrap up the series (https://www.destinatenz.com) 

#NZTourismAwards21 #NZTourism #TourismNZ #TourismMarketing #MarketingMatters #GirlBoss #WomenInBusiness 

NZ Tourism Awards Pt 10 - Sanctuary Mountain Maungatautari, RealNZ and Miranda Holiday Park

It's the penultimate episode of our NZ Tourism Awards special series!  This week we interview three more finalists from this year's awards as we count down to the big 'virtual' awards on 29th November. 

In this episode we start with Freeman Ehu, Marketing Manager at Sanctuary Mountain Maungatautari - finalists in two categories, but this week we focus on their Community Engagement Award. 

Paul Norris from RealNZ, who is believed to be NZ Tourism's only Chief Conservation Officer joins us next to talk about what their business is doing in southern NZ to be named finalists in the DOC Conservation Award. 

Finally, we chat with Kerry Wicks, owner at the Miranda Holiday Park.  They are finalists in the Tourism Talent Employer of Choice Awards and it's super clear how much aroha there is for their team during this chat. 

We announce the winner of the Mountain Bike Rotorua competition from last episode and this week we offer up a Doubtful Sound Wilderness Cruise for TWO valued at $400. 

Don't forget, there is only one more week to enter the Dart River Funyak Adventure too - go to www.destinatenz.com/competitions to enter that one. 

 

Timings: 

8.34 - Freeman Ehu, Sanctuary Mountain Maungatautari (https://www.sanctuarymountain.co.nz/home)

23.04 - Paul Norris, RealNZ (https://www.realnz.com/en/)

40.13 - Kerry Wicks, Miranda Holiday Park (https://mirandaholidaypark.co.nz/) 

 

www.destinatenz.com 

#nztourismawards #Conservation #Leadership #CommunityEngagement #TourismMarketing #NZTourism #TourismNZ #newzealand #competition 

NZ Tourism Awards Pt 9- with Redwoods Treewalk, Bridget Legnavsky and MDA Group

Part 9 already!   Three more incredible finalists this episode.  We're joined by NZME Visitor Experience Award Finalist, Bruce Thomasen from Redwoods Treewalk in Rotorua.  He even gives us an exclusive scoop on their new summer attraction opening soon! 

Then we welcome our final Marsh Tourism Industry Champion finalist, Bridget Legnavsky from Real NZ (formerly Wayfare).  Bridget's passion for developing people and excellence is real and if you've seen her videos from Cardrona, you'll already know this.  

And finally we welcome back a familiar voice to the show - Tak Mutu from MDA Group in Rotorua who are also finalists in the He Kai Kei Aku Ringa Maori Tourism Award.  We interviewed Tak in the last episode for their Community Engagement Award. 

There is no shortage of talent in the NZ Tourism Industry and we're very proud to be able to bring a snippet of this to you every week. 

We announce our competition winners from last episode and this week there is a competition to win 2 x full suspension full day bike hire with MDA Group in Rotorua so head to our instagram page to enter. 

 

Timings: 

7.41 - Bruce Thomasen, Redwoods Treewalk (https://www.treewalk.co.nz/)

23.46 - Bridget Legnavsky, Real NZ (https://www.realnz.com/en/)

41.57 - Tak Mutu, MDA Group ( https://www.mtbrotorua.co.nz/ & https://www.mdanz.com/) 

 

www.destinatenz.com #tourismmarketing #NZTourismAwards #Leadership #Marketing #MaoriTourism #VisitorExperience #CustomerExperience #Excellence #SmallBusiness #NZTourism #TourismNZ