Kia ora and Welcome to The Tourism Chat Show, your passport to the world of travel and tourism! Hosted by Michelle Caldwell, an experienced senior marketer in the NZ Tourism Industry, you will be taken on a captivating journey through the industry. Join us every Wednesday as we explore the insights, stories, and wisdom of tourism’s brightest minds and most fascinating personalities. Whether you’re an industry veteran, or just starting out, or you’re just curious about the latest tourism trends and tips, this podcast is your ultimate destination for all things tourism. So fasten your seatbelts, and let’s embark on this exciting adventure together! Powered by: Destinate NZ www.destinatenz.com
Episodes
Wednesday Nov 23, 2022
Wednesday Nov 23, 2022
PurePods have received a lot of attention in the news recently with their capital raise, so I thought it would be fun to have a chat with their Business Development Manager, Kate Baxter to find out more.
Kate has a history working in tourism but has now swapped her high heels for gumboots and combined her love of the country with her industry experience.
PurePods offer farmers a fantastic way to diversify their income and with it, provide some really unique and innovative sustainability projects and goals.
If you have space and want to know more about PurePods, you can find them here https://www.purepods.com/
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This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support Destinate NZ is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Resources and Links to connect with Destinate NZ
Subscribe to our monthly newsletter and receive our free 101 Ways to Destinate your Tourism Business here
Say hi to us on social:
Facebook: https://www.facebook.com/DestinateNZ
Instagram: https://www.instagram.com/Destinate_NZ
Twitter: https://www.twitter.com/DestinateNZ
LinkedIn: https://www.linkedin.com/company/destinate-nz
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
If you're like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
Wednesday Nov 16, 2022
Wednesday Nov 16, 2022
TRENZ is New Zealand’s largest international tourism business event and most important event of the year on the tourism events calendar. TRENZ brings hundreds of international Travel Buyers together to meet with New Zealand’s leading tourism operators (Sellers) over four days to build or renew relationships and negotiate business for upcoming seasons.
We’re excited to be heading to TRENZ at Te Pae Christchurch Convention Centre, Ōtautahi Christchurch in 2023.
This week we cover off why you should attend Trenz. We’re very excited that 2023 will see the first full Trenz since 2019 and the first in Ōtautahi Christchurch since 2006!
5:49 What is TRENZ?
11:07 Operator Perspective – Rob Jewell, CEO Fox Glacier Guides
15:44 Purpose of TRENZ
17:36 TRENZ Tech
18:50 What’s new for 2023?
21:40 RTO Perspective – Rebecca Evans, Marketing Manager, Hamilton Waikato Tourism
28:19 My top 10 tips on why you should go to TRENZ
Here’s a list of useful links
- TRENZ website
- Seller specific page
- FAQs–we will continue to add to this as planning progresses
- Seller pricing (pdf download)
- Seller criteria (pdf download)
- Tourism Services (formerly known as Trade Booths) page
- Tourism Services pricing (pdf download)
- Tourism Services criteria (pdf download)
- TRENZ/TRENZ Connect –how it works
Melissa is the Seller expert and the one for you to know. Seller questions are best sent to: info@trenz.co.nz
Adrienne is the TIA membership guru and can help get new members signed up - contact her at member@tia.org.nz
__________________________________________________________________
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support Destinate NZ is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Resources and Links to connect with Destinate NZ
Subscribe to our monthly newsletter and receive our free 101 Ways to Destinate your Tourism Business here
Say hi to us on social:
Facebook: https://www.facebook.com/DestinateNZ
Instagram: https://www.instagram.com/Destinate_NZ
Twitter: https://www.twitter.com/DestinateNZ
LinkedIn: https://www.linkedin.com/company/destinate-nz
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
If you're like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
Thursday Nov 03, 2022
Thursday Nov 03, 2022
This week we welcome Maverick Digital's Zac Watson to the show.
Zac is Head of Partnerships at Maverick but has held a variety of interesting roles throughout his tourism career. We chat about everything tourism, from his career journey, to his studies and look at advice for those starting out in the industry and operators heading into our first proper tourism summer for a number of years.
I start the show by discussing Adult Play and the benefits of including this into your daily routine, not just at home, but also at work.
This episode is jam packed with tips and suggestions for all tourism businesses so please enjoy the show.
____________________________________________________
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support Destinate NZ is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Resources and Links to connect with Destinate NZ
Subscribe to our monthly newsletter and receive our free 101 Ways to Destinate your Tourism Business here
Say hi to us on social:
Facebook: https://www.facebook.com/DestinateNZ
Instagram: https://www.instagram.com/Destinate_NZ
Twitter: https://www.twitter.com/DestinateNZ
LinkedIn: https://www.linkedin.com/company/destinate-nz
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
If you're like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
Wednesday Oct 12, 2022
Wednesday Oct 12, 2022
We're joined today by Tracey Goodall, GM at Great Journeys NZ and Commuter - Kiwirail. Tracey shares her very interesting career story to date and some of the success stories from working in the regions.
We also discuss the changes and reimagining of the tourism side of NZ Rail and what the team have been up to during the past two years.
This is a great story for those who might be looking at a career in tourism and wondering where their love of travel could take them.
Thanks for listening in.
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Connecting Leadership to Success
This week is an ode to one of the most successful AFL Captains of all time - Geelong Cats' Joel Selwood. But bear with me, there is a correlation to tourism and to business.
I'm back from attending the AFL 2022 Grand Final with 100,023 others at the MCG and I couldn't help but notice to the leadership on and off the field and start thinking about how that relates to us in business.
So this is my short take! Would love to hear your thoughts so please drop me a line.
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This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support Destinate NZ is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Resources and Links to connect with Destinate NZ
Subscribe to our monthly newsletter and receive our free 101 Ways to Destinate your Tourism Business here
Say hi to us on social:
Facebook: https://www.facebook.com/DestinateNZ
Instagram: https://www.instagram.com/Destinate_NZ
Twitter: https://www.twitter.com/DestinateNZ
LinkedIn: https://www.linkedin.com/company/destinate-nz
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
If you're like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
Wednesday Oct 05, 2022
Wednesday Oct 05, 2022
This week is an ode to one of the most successful AFL Captains of all time - Geelong Cats' Joel Selwood. But bear with me, there is a correlation to tourism and to business.
I'm back from attending the AFL 2022 Grand Final with 100,023 others at the MCG and I couldn't help but notice to the leadership on and off the field and start thinking about how that relates to us in business.
So this is my short take! Would love to hear your thoughts so please drop me a line.
______________________________
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support Destinate NZ is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Resources and Links to connect with Destinate NZ
Subscribe to our monthly newsletter and receive our free 101 Ways to Destinate your Tourism Business here
Say hi to us on social:
Facebook: https://www.facebook.com/DestinateNZ
Instagram: https://www.instagram.com/Destinate_NZ
Twitter: https://www.twitter.com/DestinateNZ
LinkedIn: https://www.linkedin.com/company/destinate-nz
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
If you're like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
Wednesday Sep 14, 2022
Wednesday Sep 14, 2022
Tourism is all about people, and our relationships in the industry is often the main driver for people staying in the industry.
So how do you become a better networker?
We're joined today by Te Puia's Adam Taylor-Eruera who is often classed as the King of Networking in NZ Tourism. Adam has built an incredible network during his time working in the industry so we ask him to share his tips for being successful.
It's Te Wiki O Te Reo Māori too so we have a chat about language and how tourism can do it better when it comes to using Te Reo.
Enjoy the show. Back next week!
_______________________________
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support Destinate NZ is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Resources and Links to connect with Destinate NZ
Subscribe to our monthly newsletter and receive our free 101 Ways to Destinate your Tourism Business here
Say hi to us on social:
Facebook: https://www.facebook.com/DestinateNZ
Instagram: https://www.instagram.com/Destinate_NZ
Twitter: https://www.twitter.com/DestinateNZ
LinkedIn: https://www.linkedin.com/company/destinate-nz
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
If you're like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
Wednesday Sep 07, 2022
Wednesday Sep 07, 2022
What does sustainability mean? And how does it differ from Regenerative Tourism?
These are just two of the questions we tackle today on the show. We're joined by Tourism Industry Aotearoa's Sustainability Advocate, Gisela Purcell to discuss Sustainability in Tourism.
We cover off the Tourism Sustainability Commitment that over 1500 NZ Tourism businesses have now signed up to, and the best ways to get started on your sustainability journey.
We discuss measuring carbon and Gisela shares some free calculators you can use in your business if you're just starting out. (see below)
It's an all encompassing chat about taking a more sustainable path in your business and in your personal life so we hope you enjoy this episode.
Sign up for the Tourism Sustainability Commitment here: https://sustainabletourism.nz/sign-me-up/
Free carbon calculators:
Sustainable Business Network: https://www.tools.business.govt.nz/climate/footprint/intro
Ekos: https://ekos.co.nz/businesslitecalculator
Toitū: https://carbonassess.toitu.co.nz/
______________________________________________
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support Destinate NZ is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Resources and Links to connect with Destinate NZ
Subscribe to our monthly newsletter and receive our free 101 Ways to Destinate your Tourism Business here
Say hi to us on social:
Facebook: https://www.facebook.com/DestinateNZ
Instagram: https://www.instagram.com/Destinate_NZ
Twitter: https://www.twitter.com/DestinateNZ
LinkedIn: https://www.linkedin.com/company/destinate-nz
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
If you're like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
Wednesday Aug 31, 2022
Wednesday Aug 31, 2022
A short episode this week to cover off the Better Work Action Plan that is out for consultation with the industry at the moment.
MBIE are seeking your feedback on the draft Action Plan to understand:
- Which Tirohanga Hou (actions) in the draft Action Plan are most important
- How the Tirohanga Hou (actions) should be prioritised
- Whether anything critical has been left out of the draft Action Plan
MBIE also want to hear any other comments you may wish to make on the draft Action Plan.
If you love tourism, and care about our future workforce and wish to be heard, please go along to one of the online workshops, read the draft plan online and fill out the survey which can be found here
https://www.mbie.govt.nz/have-your-say/better-work-action-plan/
Thanks for listening.
______________________________________________________
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support Destinate NZ is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Resources and Links to connect with Destinate NZ
Subscribe to our monthly newsletter and receive our free 101 Ways to Destinate your Tourism Business here
Say hi to us on social:
Facebook: https://www.facebook.com/DestinateNZ
Instagram: https://www.instagram.com/Destinate_NZ
Twitter: https://www.twitter.com/DestinateNZ
LinkedIn: https://www.linkedin.com/company/destinate-nz
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
If you're like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
Wednesday Aug 24, 2022
Wednesday Aug 24, 2022
Our guest today is well known around NZ as a passionate connector and voice of regional tourism. He is Air New Zealand's Regional Affairs Manager, Jason Dawson.
Jason joins us to talk about the role our national carrier plays in driving regional economic development initiatives and conversations around the country.
In this chat we cover off everything from route development, new airports, sustainable business initiatives and the importance of connecting and communicating to achieve common goals.
It's an insightful view into the life of a Regional Affairs Manager role, and I'm sure you'll enjoy listening as much as I enjoyed chatting with Jason.
Thanks for tuning in.
_________________________________
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support Destinate NZ is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Resources and Links to connect with Destinate NZ
Subscribe to our monthly newsletter and receive our free 101 Ways to Destinate your Tourism Business here
Say hi to us on social:
Facebook: https://www.facebook.com/DestinateNZ
Instagram: https://www.instagram.com/Destinate_NZ
Twitter: https://www.twitter.com/DestinateNZ
LinkedIn: https://www.linkedin.com/company/destinate-nz
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
If you're like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast
Wednesday Aug 10, 2022
Wednesday Aug 10, 2022
Content is one of the main pillars of marketing in tourism, so today we thought we'd chat about building communities and content with Sarah Chant from New Zealand Travel Tips.
Sarah lives and breathes content and community, and is convinced of the positive impact both can have on tourism. Having worked as a travel writer, content designer and community builder for years, she has seen first-hand the benefits of creating online ecosystems and is keen to help you do the same.
The founder of New Zealand Travel Tips (an engaged Facebook community and travel website), Sarah started her tourism career working for Air New Zealand and as a tour guide for New Zealand Educational Tours. She then went on to teach, juggling tourism alongside her career in the classroom - as you’ll all appreciate though, once you’ve been bitten by the tourism bug, it’s hard to let go!
Her blogging career started with Exploring Kiwis, a successful international travel blog. After learning on the job, she went on to create Exploring Auckland and NZTT. Sarah’s strategy is constantly evolving, allowing her to best support her community and the wonderful tourism operators that are a part of the group. She now runs both these sites and Facebook communities while working for the Auckland Council as a content advisor.
We cover off all kinds of topics on this episode, from the benefits of blogging, to how to choose an influencer. Thanks for tuning in, please enjoy!
Interested in becoming a preferred supplier with NZTT? Click here > https://nztraveltips.com/work-with-us/
_________________________________________________________
This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support Destinate NZ is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
Resources and Links to connect with Destinate NZ
Subscribe to our monthly newsletter and receive our free 101 Ways to Destinate your Tourism Business here
Say hi to us on social:
Facebook: https://www.facebook.com/DestinateNZ
Instagram: https://www.instagram.com/Destinate_NZ
Twitter: https://www.twitter.com/DestinateNZ
LinkedIn: https://www.linkedin.com/company/destinate-nz
Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/
Website: www.destinatenz.com
Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ
If you're like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast