Kia ora and Welcome to The Tourism Chat Show, your passport to the world of travel and tourism! Hosted by Michelle Caldwell, an experienced senior marketer in the NZ Tourism Industry, you will be taken on a captivating journey through the industry. Join us every Wednesday as we explore the insights, stories, and wisdom of tourism’s brightest minds and most fascinating personalities. Whether you’re an industry veteran, or just starting out, or you’re just curious about the latest tourism trends and tips, this podcast is your ultimate destination for all things tourism. So fasten your seatbelts, and let’s embark on this exciting adventure together! Powered by: Destinate NZ www.destinatenz.com
Episodes
Tuesday Aug 04, 2020
Tuesday Aug 04, 2020
It’s stating the obvious when I say that every tourism business has been affected by Covid, come catastrophically – and even those few businesses that had very little reliance on the international market have felt the effects of border closures. Some of them just due to the fact a lot of their skilled staff come from overseas – think the ski fields for example.
It’s been really surprising to me though just how many businesses have offloaded their sales and marketing teams during this time. Now obviously, it’s each business’ prerogative to make these decisions for what they feel is best for them at the time – and let’s face it, it also helps businesses like ours! But in times of crisis, marketing really comes into its own to help your business pull through.
Let's discuss how.
www.destinatenz.com
Thursday Jul 30, 2020
Thursday Jul 30, 2020
In this episode, I want to touch on competition and collaboration and how it relates to the tourism industry.
I read a quote recently that really resonated with me - that collaboration divides the task, and multiplies the success – I do believe this is so true in the tourism industry.
There are some fabulous examples of collaboration in our industry, you only need to spend a few minutes standing in front of a brochure rack to see how many tourism operators work together with combo offers and products. Why do they do this?
www.destinatenz.com
Tuesday Jul 28, 2020
Tuesday Jul 28, 2020
In this first episode, I discuss the stages of grief that I've gone through as we traverse this new Covid world in the tourism industry.
There is no doubt that Covid-19 threw us all a huge curveball – if you’ve worked in adventure tourism, or probably even just tourism, you’re likely to have spent a lot of time over the years, like I have, planning for a crisis. You run mock crises, do desktop exercises and plan for your ‘black swan moment’. Well it’s fair to say that in my many years in the industry, we never practiced or considered a global pandemic that would effectively cut off 100% of our revenue overnight.
www.destinatenz.com