Kia ora and Welcome to The Tourism Chat Show, your passport to the world of travel and tourism! Hosted by Michelle Caldwell, an experienced senior marketer in the NZ Tourism Industry, you will be taken on a captivating journey through the industry. Join us every Wednesday as we explore the insights, stories, and wisdom of tourism’s brightest minds and most fascinating personalities. Whether you’re an industry veteran, or just starting out, or you’re just curious about the latest tourism trends and tips, this podcast is your ultimate destination for all things tourism. So fasten your seatbelts, and let’s embark on this exciting adventure together! Powered by: Destinate NZ www.destinatenz.com
Episodes
Tuesday Sep 08, 2020
Tuesday Sep 08, 2020
We all know that having agents and media experience our products is one of the best selling tools we have. But do you make the most of each of these visits?
In this episode, I share some of the most memorable (good and bad) famils and some tips for making them fab.
Happy hosting!
Thanks for listening
www.destinatenz.com
Thursday Sep 03, 2020
Thursday Sep 03, 2020
How many of you have your business goals written down somewhere that your whole team can access?
Most of us start a new year and write down some resolutions, only to find that by the end of the Christmas holidays they’ve been forgotten and you’re just back to life as usual.
So why is this? Writing down your goals isn’t enough - Most likely of all is that you didn’t create a plan – and a goal without a plan is just a wish!
In this episode, I talk about my tips for setting goals using the SMART goal approach and how to take steps to smash them.
Good luck!
Thanks for listening
Tuesday Sep 01, 2020
Tuesday Sep 01, 2020
How many of you have invested heavily in professional photos for your tourism business? I’m hoping most of you! And how many of you simply grab your own camera and snap away? Now that’s okay if you have some photography skills but don’t underestimate the power of great photos for your business.
In this episode, I talk through what it takes to create a great photography brief, tips on choosing a photographer and how to survive the photoshoot day!
Thanks for listening
www.destinatenz.com
Thursday Aug 27, 2020
Thursday Aug 27, 2020
On the last episode I talked about the first step in becoming a loved brand being to define your target market and I’ve had a couple of people ask me how to do this for a tourism business, especially when you pretty much just want anyone who is travelling through your area to come and spend some money with you. And that’s true. But there is power in refining your position in the market and connecting on a deeper level with your customer. It’s all about relevancy and relating to the person on the other side of the counter.
In this episode, Michelle Caldwell explains how.
www.destinatenz.com
Tuesday Aug 25, 2020
Tuesday Aug 25, 2020
In this episode we talk love, and more specifically what you can do to make your customers fall in love with your brand.
It's often quite challenging in tourism to create a deep connection with your customers, because a lot of them only visit once - but it is possible.
I discuss some tips on what you can do to make this happen - the subtle art of seduction in a business sense.
Thursday Aug 20, 2020
Thursday Aug 20, 2020
In this episode, we talk about three different marketing ideas you can use right now in your business.
Don't go round in circles wondering what you should be doing - we try to provide clarity and support on how you can start small but aim big.
One thing is for sure – if you do nothing, you will get nothing back in return. This is a time to think big, try new stuff and who knows? It could lead to something amazing! And you don’t need to spend a fortune to do all of this either. It’s about using all of the experience you’ve built up over the many years you’ve been working and giving yourself the head space and freedom to really think this through and plan.
#tourismmarketing
Tuesday Aug 18, 2020
Tuesday Aug 18, 2020
In this episode, I talk about the resilient people in the tourism industry. Times have been tough but most of the industry has a way of just getting on with it and looking for their next opportunity.
I also share a few ways you can increase your resilience, even when you're feeling broken.
Don't forget to reach out for help if you need it, there is no shame at all in that.
Thanks for listening.
Thursday Aug 13, 2020
Thursday Aug 13, 2020
So after 102 days of no community transmission in NZ, Covid-19 is back.
It's been a huge shock to the country and had massive implications on how we operate tourism businesses.
In this episode, I wanted to check in with you to see how you're doing and offer some of my personal strategies to help you deal with the anxiety you might be feeling at the moment. This is completely normal, but if you feel like you need help, please ask!
Tuesday Aug 11, 2020
Tuesday Aug 11, 2020
The pricing for tourism activities and experiences has been a hot topic in the media from domestic travellers.
In this episode, our host Michelle Caldwell discusses what you can do in your business to add value or offer an experience that meets the needs of the domestic traveller.
We also discuss the Commerce Commission rules on discounting which is something that you need to be very aware of if you're wanting to drop your prices.
Thanks for listening.
Thursday Aug 06, 2020
Thursday Aug 06, 2020
In this episode, I go rogue. Instead of talking marketing tips and ideas, I discuss the recent STAPP funding announcements and the lack of support for inbound operators.
The inbound operators are the trail blazers of our industry -they are often the first ones in market, and well before Tourism NZ – building networks and relationships and demand for holidays to New Zealand. We’ve seen it happen in South America, Russia, the Middle East and India to name a few – it was the inbound operators who were there first. They are the ones to introduce us, the activity and service providers to the new international markets and facilitate business between us. We simply cannot thrive as an industry without them and we need them to survive.
www.destinatenz.com