Kia ora and Welcome to The Tourism Chat Show, your passport to the world of travel and tourism! Hosted by Michelle Caldwell, an experienced senior marketer in the NZ Tourism Industry, you will be taken on a captivating journey through the industry. Join us every Wednesday as we explore the insights, stories, and wisdom of tourism’s brightest minds and most fascinating personalities. Whether you’re an industry veteran, or just starting out, or you’re just curious about the latest tourism trends and tips, this podcast is your ultimate destination for all things tourism. So fasten your seatbelts, and let’s embark on this exciting adventure together! Powered by: Destinate NZ www.destinatenz.com
Episodes
Wednesday Nov 11, 2020
23. Elections, Politics and Kiwi Holidays
Wednesday Nov 11, 2020
Wednesday Nov 11, 2020
This week, Chambers is back from her kiwi holiday around the top of the South Island, we check in on her #DoSomethingNewNZ activities along with how Good Vibes went in Abel Tasman. Can you imagine 150 skydivers all having the time of their life in the sky high above us?
We also cover off the changes in our central government and our new...... Tourism Minister! Welcome Stuart Nash, we hope you enjoy the episode.
We couldn't let the week go by without a mention of the US Elections (bye bye Trump) and finally we discuss some of the insights shared at the recent Tourism New Zealand roadshow events.
Thanks for listening.
#election2020 #nzpol #Tourism #TourismMarketing #DoSomethingNewNZ
Wednesday Nov 04, 2020
22. Turning the Tables - an interview with Michelle Caldwell
Wednesday Nov 04, 2020
Wednesday Nov 04, 2020
In today's episode, Chambers is back and this time she has hijacked the me (Michelle Caldwell).
We chat about all things tourism, how I found my way into this career - from selling pharmaceuticals to campervans - and some of the highlights I've had along the way. We discuss the importance of relationships and the wonderful people who work in tourism and even some of the incredible projects I've been involved in creating and launching in roles.
We touch on how Covid has affected me, and the opportunities that have presented themselves as a result.
And of course, there is the quick fire round at the end!
Thanks for listening and enjoy.
#tourismmarketing #tourismcareers #destinatenz
Wednesday Oct 28, 2020
21. Fish and Slippers - tales of customer service with Garth Oakden
Wednesday Oct 28, 2020
Wednesday Oct 28, 2020
In this episode, Michelle & Chambers have a chat with Garth Oakden, the owner of Tongariro River Rafting based in Turangi.
Garth shares his unique insights into providing great customer service and how he manages to average an NPS score of 91 in his business.
We chat about the Fish! Philosophy https://www.fishphilosophy.com/fish-philosophy-story/ along with the ex Wellington Mayor Mark Blumsky's book Slippers and Service https://books.google.co.nz/books/about/Slippers.html?id=VGa-wpMXmLkC&redir_esc=y
Join us as we hear about the team's night out on 'Mum's rules' and how that has led to this leading tourism business gaining so many fans from all over the world.
Tongariro River Rafting www.trr.co.nz
Thanks for listening.
Wednesday Oct 21, 2020
20. Women in Leadership and Dots with Sarah Webster
Wednesday Oct 21, 2020
Wednesday Oct 21, 2020
This week, we are joined by RAL's Human Resources Manager, Sarah Webster to discuss Women in Leadership and the Dots Communication Method.
In a mammoth week for NZ politics, we thought it was timely to have a discussion about women in leadership, and some of the challenges we've faced along with our hopes for the future.
We also discuss Dots! Are you a blue, red, purple or yellow dot? Check out https://amyscott.co.nz/ to find out - she is a great Dots facilitator!
Thanks for listening.
#WomenInLeadership #Diversity #TourismMarketing #Communication
Wednesday Oct 14, 2020
19. Some tips to help you manage your time
Wednesday Oct 14, 2020
Wednesday Oct 14, 2020
So since last week, I’ve been on a bit of a tiki tour around the country. I’ve visited Wanaka, Aoraki Mt Cook, Tekapo, Twizel, Hazelburn, Darfield, Christchurch, Te Aroha and Ruapehu and of course I’m now back here in Taupo! It has been a pretty hectic week! But one thing has really stood out this week, and that’s the passion and determination shown by our tourism industry colleagues! Despite everything that’s been thrown at them this year, they are still looking forward at how they can develop their businesses, target new markets and create new experiences for their guests, and as a consultant, I am incredibly proud to be working with these people.
But one common theme has cropped up in nearly every consult or meeting I’ve had and that’s “Michelle, how can I figure things out so I’m not so busy?”
When we break that down, it almost always come down to time management. It’s fair to say that most of us are doing the work of multiple people right now – most businesses have scaled back their operations to be able to afford to keep going – and as a result the staff how are left are multi-tasking like never before. They are cooking, cleaning, doing the accounts, managing the social media, welcoming guests, doing maintenance and so much more! And it’s tiring! I feel for you if you’re doing this – but I have a few tips which may help you to get through in this episode.
#timemanagement #business #tourism #TourismMarketing #destinatenz
Wednesday Oct 07, 2020
18. Destinate NZ's first special guest - Lisa Chambers
Wednesday Oct 07, 2020
Wednesday Oct 07, 2020
In this episode, we welcome Lisa Chambers from the INFLITE Group to the Destinate NZ podcast. We chat about how we found our way into the tourism industry, some advice for those starting out, and how Covid has affected us personally and professionally.
Join us for a few laughs and hopefully some insights into what others have been doing throughout 2020.
Thanks for listening.
#tourismmarketing #marketingnz #tourismNZ #DestinateNZ
Wednesday Sep 30, 2020
17. 90 Days left in 2020
Wednesday Sep 30, 2020
Wednesday Sep 30, 2020
So here’s a little fun fact for you – on Sunday we only have 90 days left in the year! Someone reminded me of this on LinkedIn the other day and when you see it written like that, it’s a bit scary! Although to be fair, a lot of us are also pretty excited by the prospect of bidding farewell to 2020 too! The person who shared this little fact was also talking about 90 day goals and how it would be a great opportunity to set yourself one last goal for 2020!
In this episode, I challenge you to set yourself a 90 day goal, and also discuss some immediate things you can do in your marketing to get results.
It's school holidays in NZ, and people are travelling. But how do you ensure you're set up to maximise your bookings at this time?
Thanks for listening
#marketing #tourismmarketing #Businesstips #DestinateNZ
www.destinatenz.com
Wednesday Sep 23, 2020
16. Marketing is not ONE silver bullet
Wednesday Sep 23, 2020
Wednesday Sep 23, 2020
I’m not sure if you’re noticing the same thing I am at the moment, and that’s the fact that nearly every second post on my social media is someone offering me a magic silver bullet to make me a millionaire! Promising 7 figure results in the matter of months. If only it were that easy!
In this episode, I talk through the steps I take with my clients when we're developing their new marketing and sales plans. We start with STRATEGY.
Thanks for listening.
#tourismmarketing #marketing #silverbullet #growth #businessnz
Wednesday Sep 16, 2020
15. Let's celebrate Te Wiki o Te Reo Maori
Wednesday Sep 16, 2020
Wednesday Sep 16, 2020
Kia ora! It's Te Wiki o Te Reo Maori, or Maori Language Week in New Zealand, so I thought I would take the time to celebrate this fun week and have a go myself.
Afterall, it's one of the three official languages of Aotearoa so we should all be trying to learn a few words.
And whilst we're celebrating, I also give a shout out to a very special tourism business celebrating 65 years in operation this month - the Mount Cook Ski Planes.
Thanks for listening.
#tourismmarketing #reomaori #celebratesuccess #happybirthday
Thursday Sep 10, 2020
S1 Ep14 - Trends I've noticed about the Domestic Market
Thursday Sep 10, 2020
Thursday Sep 10, 2020
Hopefully by now you’ve all had plenty of domestic visitors through your doors. I’ve been really fortunate to be working with some amazing operators right around the country who have been busy refocussing their efforts on the domestic market and in this episode I discuss a few trends I’ve started noticing. I’d be really interested to hear from you as to what you’re seeing in your business too after this episode.
The one thing to remember through all of this is that all the work you do now in the domestic space isn’t just helping you through these times with the borders closed – it also sets you up for the future – where you can have a diversified customer base and not be reliant on one market. And if you can convince the team of 5 million to love you now, think how powerful that is when the international visitors arrive and ask for advice on where to go and what to do!
#tourismmarketing #marketing #domestictravel #domestictourism #nztourism