Why Market Research is important with Cristine Angus

There are many reasons that market research is important for all businesses, such as lowering business risks, understanding your customers better, simplifying decision making, testing a new product offering, and outselling your customers to name but a few.  We’re joined today by Cristine Angus from Angus & Associates, who are New Zealand’s leading provider of independent research, market intelligence and strategic business planning services for the tourism and leisure industry, and a partner to key public and private organisations in other sectors.

We discuss why market research should be added to your box of business tools to help you run your business.  Cristine’s extensive experience in market research and past 20 years specialising in tourism means that she will provide really valuable tips on how to go about conducting market research and what to look out for. 

Cristine gives us real insights into the work they’ve done on the domestic market – and even offers some tips for tourism businesses still looking to grow their share. 

What do kiwis think of the borders reopening?  Are the Aussies wanting to come to New Zealand?

We cover all of this and much more in this episode.

Cristine has kindly offered our listeners the opportunity to be sent insights as they are released, you can join their mailing list here> https://www.angusassociates.co.nz/insights/

Thanks for listening!

___________________________________________

This is an independent podcast by tourism strategist Michelle Caldwell and her great industry buddy Lisa Chambers. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support Destinate NZ is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰

Destinate NZ is on @buymeacoffee! 🎉

You can support us by donating the cost of a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ

Resources and Links to connect with Destinate NZ

Subscribe to our monthly newsletter and receive our free 101 Ways to Destinate your Tourism Business here

Say hi to us on social:

Facebook: https://www.facebook.com/DestinateNZ

Instagram: https://www.instagram.com/Destinate_NZ

Twitter: https://www.twitter.com/DestinateNZ

LinkedIn: https://www.linkedin.com/company/destinate-nz

Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/

Website: www.destinatenz.com