Kia ora and Welcome to The Tourism Chat Show, your passport to the world of travel and tourism! Hosted by Michelle Caldwell, an experienced senior marketer in the NZ Tourism Industry, you will be taken on a captivating journey through the industry. Join us every Wednesday as we explore the insights, stories, and wisdom of tourism’s brightest minds and most fascinating personalities. Whether you’re an industry veteran, or just starting out, or you’re just curious about the latest tourism trends and tips, this podcast is your ultimate destination for all things tourism. So fasten your seatbelts, and let’s embark on this exciting adventure together! Powered by: Destinate NZ www.destinatenz.com
Episodes
Wednesday Nov 25, 2020
Valuing the youth market - YHA's Brian Westwood
Wednesday Nov 25, 2020
Wednesday Nov 25, 2020
It has been a big week in the tourism industry. We heard from our new Tourism Minister and it's fair to say he has ruffled a few feathers by saying we only need to focus on the wealthy travellers.
In this episode, we break down the value of the youth market with YHA's GM Marketing & Sales, Brian Westwood.
We cover why we shouldn't ignore this sector, the value they bring (aside from visitor spend) and some ideas to solve some of the infrastructure issues NZ tourism is facing.
We also discuss time management as Brian is another very business tourism professional and he shares some great tips for youth who may be looking at a career in tourism. This is a great episode, enjoy!
Thanks for listening.
#tourismmarketing #infrastructure #YouthMarket #Backpacker #AdventureTravel
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