TRENZ Unpacked - Mastering the Art of Networking with Lou Baddiley

In this episode of The Tourism Chat Show, Michelle sits down with RotoruaNZ’s Lou Baddeley to unpack one of the most underrated – yet crucial – parts of the TRENZ experience: networking.

Whether you're a natural connector or someone who dreads striking up a conversation in a coffee queue, this episode is packed with practical tips to help you build relationships, spark opportunity, and turn casual chats into long-term business.

Key takeaways include:

• Why networking matters: TRENZ is more than just scheduled appointments. It’s about those unstructured moments – in the coffee line, on a famil, or even on the dance floor – that can spark lasting relationships and real business.

• Overcoming the fear: Strategies to help introverts feel more confident, including ‘soft networking’ techniques, using extroverts to help with introductions, and remembering that everyone feels awkward sometimes.

• Networking opportunities at TRENZ 2025: From the ECNI hosted welcome function to the iconic farewell event at Skyline Rotorua – there are plenty of chances to connect outside your appointment schedule.

• Following up effectively: Lou shares her follow-up formula, from personalised emails with meeting photos to quarterly updates and using WhatsApp to stay top of mind.

• Market-specific insights: Learn how networking styles differ across key international markets like India and the US – and how to adapt your approach.

• Leveraging social media: From LinkedIn to Instagram and WhatsApp – Lou talks about how to use these platforms to keep conversations going and showcase your brand.

• Trends for networking in trade: Hybrid events, AI matchmaking, and digital business cards are changing the game – but the fundamentals of relationship building remain the same.

Lou’s top tip? Go in with a plan, but stay flexible. Use your network to get introduced, and don’t underestimate the value of a spontaneous, genuine conversation.

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Today's Guest

Lou Baddiley - https://www.linkedin.com/in/lou-baddiley-47317932/

Find Lou in Instagram - https://www.instagram.com/louthebeautyfoodie 

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