Kia ora and Welcome to The Tourism Chat Show, your passport to the world of travel and tourism! Hosted by Michelle Caldwell, an experienced senior marketer in the NZ Tourism Industry, you will be taken on a captivating journey through the industry. Join us every Wednesday as we explore the insights, stories, and wisdom of tourism’s brightest minds and most fascinating personalities. Whether you’re an industry veteran, or just starting out, or you’re just curious about the latest tourism trends and tips, this podcast is your ultimate destination for all things tourism. So fasten your seatbelts, and let’s embark on this exciting adventure together! Powered by: Destinate NZ www.destinatenz.com
Episodes
Tuesday Aug 04, 2020
S1 Ep3 The Value of Marketing and Engagement in Tourism
Tuesday Aug 04, 2020
Tuesday Aug 04, 2020
It’s stating the obvious when I say that every tourism business has been affected by Covid, come catastrophically – and even those few businesses that had very little reliance on the international market have felt the effects of border closures. Some of them just due to the fact a lot of their skilled staff come from overseas – think the ski fields for example.
It’s been really surprising to me though just how many businesses have offloaded their sales and marketing teams during this time. Now obviously, it’s each business’ prerogative to make these decisions for what they feel is best for them at the time – and let’s face it, it also helps businesses like ours! But in times of crisis, marketing really comes into its own to help your business pull through.
Let's discuss how.
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