Kia ora and Welcome to The Tourism Chat Show, your passport to the world of travel and tourism! Hosted by Michelle Caldwell, an experienced senior marketer in the NZ Tourism Industry, you will be taken on a captivating journey through the industry. Join us every Wednesday as we explore the insights, stories, and wisdom of tourism’s brightest minds and most fascinating personalities. Whether you’re an industry veteran, or just starting out, or you’re just curious about the latest tourism trends and tips, this podcast is your ultimate destination for all things tourism. So fasten your seatbelts, and let’s embark on this exciting adventure together! Powered by: Destinate NZ www.destinatenz.com
Episodes
Thursday Aug 27, 2020
Thursday Aug 27, 2020
On the last episode I talked about the first step in becoming a loved brand being to define your target market and I’ve had a couple of people ask me how to do this for a tourism business, especially when you pretty much just want anyone who is travelling through your area to come and spend some money with you. And that’s true. But there is power in refining your position in the market and connecting on a deeper level with your customer. It’s all about relevancy and relating to the person on the other side of the counter.
In this episode, Michelle Caldwell explains how.
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