Managing the Industry Jewel - with Mat Woods

When it comes to NZ tourism icons, there is none bigger than our resort town of Queenstown.  Today we’re joined by the new CEO of Destination Queenstown Mat Woods.  It’s fair to say that Mat hasn’t had the traditional career path through the industry to get to his current role, but I'm sure you'll enjoy hearing his interesting back story and how he came to be the new RTO Chief Executive. 

In this episode, we cover everything from the pressure of maintaining an iconic brands’ position, to workforce challenges, to destination management plans. 

There has been a lot happen in the RTO world over the past two years so it’s great to hear a fresh perspective from someone relatively new to the sector.

Mat Woods is the CEO of Destination Queenstown (DQ). DQ is the Regional Tourism Organisation responsible for the marketing of Queenstown as the Southern Hemisphere’s premier four-season lake and alpine resort

Prior to joining the tourism industry, Mat had extensive experience in outdoor adventure sports retail, he was the Managing Director of R&R Sport before selling to what is now Torpedo 7.

Recently Mat has been working with Cardrona Alpine Resort and Treble Cone as the Head of Sales & Services before joining the parent company RealNZ as the GM of Experience Whakatipu.

With a strong background in governance Mat has recently held the position as Chair for Lake Wānaka Tourism. He is on the Board for Snow Sports NZ, Sport Otago and a director at Racers Edge.

Thanks for tuning in, please enjoy the show. 

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This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support Destinate NZ is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰

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