Checking the Stats - with NZ Pocket Guide’s Robin Censure

What will travel look like post-coronavirus? Making the most of what’s on our doorstep, planning dream trips and greater flexibility than ever before are likely to become part of our future as we try to support an industry that’s been on its knees since the pandemic began in early 2020.

Today we’re digging deep into some of the stats from one of our largest travel websites – The NZ Pocket Guide.  And we’re joined by founder Robin Censure.

There has been a bit of talk around the industry about some of the changes we’re starting to see in traveller booking patterns so we thought we’d go directly to the source to see what you’re seeing on the NZ Pocket Guide.

While it is almost a certainty that travel will be back, the virus will forever change the tourism landscape. No longer will people be inclined to “tick” all the boxes by traveling willy-nilly everywhere or purchase the most exciting travel accessories find. Instead, tourism will become a more mindful, deliberate experience punctuated by increased flexibility and more personalised experiences.

We’ve had a few of the inbound operators on the show and heard what they had to say, so let’s see what travellers are doing online too.

Are trip lengths increasing or decreasing? 

How far in advance are people booking these days? 

How much are they spending? 

What planning are they doing? 

How are they searching for info? 

We delve into these questions and a whole lot more in this insightful chat with Robin who is extremely generous in sharing stats from his website. 

If you wish to touch base with Robin to discuss how he could help your business, you can find him here -  hi@southpacificpocketguide.com

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This is an independent podcast by tourism strategist Michelle Caldwell and her great industry buddy Lisa Chambers. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support Destinate NZ is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰

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