Kia ora and Welcome to The Tourism Chat Show, your passport to the world of travel and tourism! Hosted by Michelle Caldwell, an experienced senior marketer in the NZ Tourism Industry, you will be taken on a captivating journey through the industry. Join us every Wednesday as we explore the insights, stories, and wisdom of tourism’s brightest minds and most fascinating personalities. Whether you’re an industry veteran, or just starting out, or you’re just curious about the latest tourism trends and tips, this podcast is your ultimate destination for all things tourism. So fasten your seatbelts, and let’s embark on this exciting adventure together! Powered by: Destinate NZ www.destinatenz.com
Episodes
Wednesday Jan 19, 2022
Wednesday Jan 19, 2022
Welcome to our very first episode of 'Ask Destinate'. We invited you to send in your questions about tourism marketing and this is the first in the series answering some of those for you.
This week we tackle two big questions:
1. How to create a compelling advertising campaign.
- The key steps needed for success
- Understanding your Why
- Getting to know your ideal customer
- Emotionally connecting with your audience
2. How to select and get the most out of influencer marketing.
- Vetting influencers
- Maximising Value
- Setting and agreeing upon outcomes
- Why they work (mostly)
We hope you enjoy this episode and take away some tips for your tourism business too. If you have a question you'd like us to answer in future episodes, you can submit it here - https://www.destinatenz.com/destinatenzpodcast
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Website: www.destinatenz.com
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